News & Insights

London, 11 May 2021 - YOTO raises $17m in Series A investment

Yoto, the audio platform for kids behind the critically acclaimed and award-winning Yoto Player, announced today that it has raised $17 million in a Series A funding to help facilitate its rapid growth across Europe and North America. The investment was led by Acton Capital with participation from JamJar Investments, Global Founders Capital, Emerge Education, as well as MPL Ventures. The investment closed in January and followed the hugely successful launch in early 2020 of the 2nd generation Yoto Player, subsequently awarded one of TIME magazine’s Inventions of the Year. Yoto Player is inspired by Montessori principles and is designed to safely give children full control over their listening with access to entertaining audio, which encourages learning and imaginative play. Yoto Player is controlled using physical cards that are inserted into the Player which then play the audio content. Since launching the new Yoto Player in early 2020, Yoto has experienced explosive growth, securing partnerships and content deals with trusted household names such as LEGO and Disney as well as licenses with Penguin Random House, Sony Music, HarperCollins, Hachette, Macmillan and more. Yoto’s extensive and ever-expanding content library is packed with some of the world’s greatest children’s content including Charlie and the Chocolate Factory, The Gruffalo, The Snowman, and Planet Omar with LEGO Duplo, Frozen, Finding Nemo and many more household names to be released in the coming months.

Berlin, 22 September 2020 - Influry To Acquire Stagelink

Stagelink started out as a platform for live events, and later specialized in performance marketing. Now founder Nikolas Schriefer announces the takeover of Stagelink by Influry, a Berlin-based agency for influencer marketing. The Berlin company Stagelink had started 2014 as a crowdsourcing platform for live events and counted with this model 2016 among the winners of the Midemnet competition for start-ups. Later Stagelink specialized in the area of ​​performance marketing for events. Now company founder Nikolas Schriefer announced the acquisition of Stagelink by Influry, a Berlin-based influencer marketing agency that previously worked with Stagelink. As part of the purchase, Schriefer himself changes as Chief Product Officer to the Influry team around founder and managing director Levin Vostell. "It was an almost unbelievable journey with Stagelink, and I am sure that it will not be any less exciting in the future," says Schriefer.

Berlin, 14 January 2019 - Stagelink quintupled marketing performance sales

Berlin-based company Stagelink, which offers online marketing software for events, has a shown strong growth in 2018. According Stagelink, spezialisation in the field of performance marketing for events has strongly driven the growth. Sales in this area almost quintupled compared to the previous year, as it is called from Berlin. In total, more than 50 million ads were placed on Stagelink's online marketing software in Europe and the US last year. Contributing to this was the acquisition of new partners and the expansion of existing business relationships. Customers such as Neuland Concerts, Karsten Jahnke, ICS Marketing, Viacom, Klassik Radio, Messe Berlin and Messe Bremen use Stagelink to optimize their digital ad delivery. In addition, the integration with the ticketing provider Eventbrite in October missed the company another growth spurt. "I am grateful for the trust of our customers and I look forward to a new year, in which we want to drive product development in order to come a step closer to our vision of a marketing AI for the entertainment market," sums up Stagelink's CEO Niko Schriefer

London, 18 November 2018 - Roald Dahl, Enid Blyton and Judith Kerr's mog line up behind YOTO launch

Yoto, the new streaming device for children put together by some of the UK’s leading digital music pioneers, launches this week with a powerful content line-up with three of the biggest names in children’s stories – Roald Dahl, Judith Kerr and Enid Blyton.

The first production run of the British-designed “clever speaker” is being assembled in Sheffield for delivery to subscribers to Yoto’s sell-out Kickstarter fundraising round. Yoto is designed to counter the weakness of current streaming services for pre-school and early year primary school age children – often the children cannot yet read or write and so struggle to select the content they want and this always involves screentime. While voice-activated speakers partially address the problem, they have raised serious concerns about privacy.

Yoto’s response is a device with no screen or microphone – instead children choose the stories music and learning they want by inserting colourful cards in a slot. These cards include smart chips which connect to Yoto’s streaming servers.

Yoto CEO and co-founder is Ben Drury, formerly CEO and co-founder of pioneering UK digital music company 7digital. He said, “Most streaming services are created by adults for adults, and it shows. They are essentially databases which you access via text queries, a song title or artist, for instance. This doesn’t work for children.

Santa Barbara, 16 July 2018 - Wireless speaker maker Sonos files for IPO

(Reuters) - Sonos Inc, a maker of hi-tech wireless speakers, filed for an initial public offering on Friday, riding on the back of increasing popularity of streaming music through smartphone apps on connected audio systems.

Backed by KKR Stream Holdings LLC, Sonos has grown to become a big player in the competitive home audio market, battling established players such as Bang & Olufsen, Bose and Sony as well as iPhone maker Apple.

Founded in 2002, Sonos recently introduced voice-controlled speakers integrated with Amazon’s Alexa technology, putting them in direct competition with Apple’s HomePod speakers, which are powered by Siri.

A rapid growth in streaming music services in recent years has led to a recovery in the fortunes of the global recorded music industry and boosted demand for internet-connected speakers.

The company set a placeholder amount of $100 million to indicate the size of the IPO. It is targeting a valuation of about $2.5 billion to $3 billion according to some reports.For 2017, it reported revenue of nearly $1 billion, up 10 percent from a year earlier. Net loss shrank to $14.22 million from $38.21 million in 2016. The Santa Barbara, California-based company said it intends to list on the Nasdaq Global Select Market under the symbol “SONO.”

Berlin, 04 January 2018 - VidCon Counts On Stagelink Marketing Software

Since 2010, VidCon has become the world's biggest convention for online video. More than 30,000 visitors recently visited the Anaheim Convention Center in California to learn more about the latest developments, trends and influencers. In 2017, VidCon successfully expanded to Europe and Australia.

Before the second VidCon Europe will take place in Amsterdam in March 2018, the organizers count on Stagelink as their strategic marketing partner to increase awareness and further establish the convention:

“VidCon is about celebrating, connecting and democratizing the creativity economy - we are excited to partner with Stagelink and know they will amplify this message with German efficiency and help us grow VidCon in Europe and beyond.”, Jim Louderback, CEO VidCon.

London, 20 November 2017 - Yoto Announces Strategic Content Partnership With The Roald Dahl Literary Estate

Yoto – the clever speaker for kids – has agreed a strategic content partnership with the Roald Dahl Literary Estate. Roald Dahl is the world’s number one storyteller and the author of globally quintessential children’s stories including Charlie and the Chocolate Factory, Matilda, The BFG and many more.

Luke Kelly, MD of the Roald Dahl Literary Estate and Roald Dahl’s grandson, says “We share Yoto’s vision that all children deserve stories – and that technology, used in the right way, can unlock imaginations and help children to grow. Yoto is a visionary platform and we are excited to use Roald Dahl’s timeless stories to enrich their offer.”

Sheffield, 19 June 2017 - Pimoroni - UK #48 OF FT 1000 Fastest Growing Companies

FT 1000: Europe’s Fastest Growing Companies

The FT1000 lists the 1,000 companies in Europe that have achieved the highest percentage growth in revenues between 2012 and 2015. Pimoroni was placed at #257 overall and #48 in the UK!

Berlin/Santa Monica, 27 Feburary 2017 - Fan-powered event crowdsourcing platform Stagelink expands to the United States of America

Fan-powered event crowdsourcing platform expands to the U.S. after concluding a seven-digit total seed financing including an extension. With Stagelink content creators of all kinds uncover fan demand for potential live appearances to produce successful, risk-free events and tours.!"

  • Stagelink finalized seed extension, securing a seven-digit total investment, after closing initial seed round in July 2016

  • Expansion to the United States of America (U.S.) is an important step towards Stagelink's international growth

  • First U.S. office is located in Santa Monica, California


Sheffield, 21 February 2017 - Pimoroni in the 2017 Inc. 5000 Europe list of fastest growing business in Europe.

Pimoroni placed at #425 in the overall list and #30 in Manufacturing / #50 in the UK.

Berlin, 18 October 2016 - New COO steps up expansion, workforce doubled within weeks

With the conclusion of the last round of financing in June, Florian Fehr takes over as Chief Operations Officer of Stagelink. The operations specialist who recently ran the internationalization for Danish social media marketing company Falcon Social, will continue to enforce Stagelink's expansion. Both, the entry into new markets, as well as a diversification of the existing portfolio, are next important milestones.

To meet the respective requirements, the staff recently grew from 7 to 17 employees. Tickets in the amount of $1,000,000 were sold in the last 12 months. The company's revenue grew by 700% in this period.

"The focus on shows and tours with social media creators caused a massive boost for Stagelink. Fans want to meet and experience their favorite YouTube stars live - and this is exactly what Stagelink enables them to do," says CEO Nikolas Schriefer.